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So it's in the history books that the U.S. team lost to Belgium in the 2014 World Cup. It stinks, but for a short while there the country was caught up in the fever of it all and folks were good-naturedly having a go at Belgium and the Belgians, despite not having given either a second thought in ... well, ever, really.

What Americans do think about on a more regular basis, though, is the venerable Waffle House chain. Why? Well ... it's waffles. And we're Americans. What more is there to say?

So the Waffle House decided to get in on the U.S./Belgium rivalry by boycotting Belgian waffles the day of the big game. To let the world know, they sent out this tweet:

Yep. Belgium waffles.

Of course, the Internet being the Internet, folks were quick to point out the typo. In response, Meghan Irwin, Waffle House's communication specialist and social media manager, had this to say:

"I think it takes away from our brand's personality if we try to put too much strategy or too much thought into something."

There you have it, folks. The takeaway from the Waffle House Book of Wisdom: Don't think too much.

By Steve Boudreault



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