Solidus Feel Bad
So we have a client for whom we manage a monthly social media campaign. Not particularly noteworthy, right? Certainly not blogworthy. We have lots of clients for whom we manage monthly social media campaigns. So what makes these guys special?

Their website. Their awful, awful website.

Now before I start bashing them, please know that they're not a bad company. They're successful and they're good at what they do and they're doing all the right things when it comes to social media outreach. 

But oh, goddamn, that website.

To be fair, it's not even a website. It's a URL with a static image and the name of the company. The image, by the by, has nothing to do with the company. There's no tagline or indication of how to connect with them.

But here's the kicker. Are you ready for it?

The site is (and has been) "under construction." "Construction" is misspelled. And it's a construction company!

There is simply no excuse for a site like that in this day and age. Websites are so drag-and-drop easy that a chimp with ADHD could build one. Think about the message that such an awful site sends. The company's lazy. The company doesn't care about its image. The company won't invest a few bucks in a website that at least says something about who they are or what they do. It's simply unacceptable.

And as for the typo, well, that's a whole separate rant, but let me just say this -- I would rather see a site like this company has with a word or two spelled correctly than a deep, multi-level, interactive site riddled with poor grammar and spelling errors. This dead horse has taken quite a beating, but I'll say it again: If you can't spell, hire someone who can.

Or your site will be under consrtuction for a loooong time.

By Steve Boudreault


 


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