Weird Al
So unless you've been living under a rock -- and we're talking a very big rock and way deep -- you witnessed the birth of an editorial anthem this week in Weird Al Yankovic's "Word Crimes," a parody of Robin Thicke's not-nearly-as-awesome "Blurred Lines." If you did somehow miss it -- perhaps you were traveling or in a medically induced coma, I don't know -- here's the video in all its glory:

Not only is it one of the greatest songs (and videos) ever, it's garnered Al mainstream coverage via Rolling Stone, E!, the Wall Street Journal, Billboard, The Huffington Post, The Washington Post, and more. It's also gotten (as of this writing) just shy of 5 million views on YouTube. Perhaps the song really touched a nerve. Perhaps it's a rallying cry to all the word nerds out there to rise up and take back the English language!

Thy will be done, Al. Thy will be done.

By Steve Boudreault
 
 
Picture
In Alice Cooper's classic song "School's Out," he first observes that "school's out for summer," before amending that to "school's out forever."

After getting a look at this yearbook page, it might be a good idea to keep this school out forever. Or perhaps never let them out. Whatever works.

One has to imagine that this page was a last-minute addition and therefore didn't have the benefit of a copy edit, but I think the larger question is how was this draft so bad in the first place? This is a school, for crying out loud! And a yearbook preserving it for posterity! Oh, the humanity. Go on, see for yourself.

A Kickstarter campaign is now under way to buy up every copy of this yearbook and burn them with unfettered joy.

By Steve Boudreault


 
 
Solidus Feel Bad
So we have a client for whom we manage a monthly social media campaign. Not particularly noteworthy, right? Certainly not blogworthy. We have lots of clients for whom we manage monthly social media campaigns. So what makes these guys special?

Their website. Their awful, awful website.

Now before I start bashing them, please know that they're not a bad company. They're successful and they're good at what they do and they're doing all the right things when it comes to social media outreach. 

But oh, goddamn, that website.

To be fair, it's not even a website. It's a URL with a static image and the name of the company. The image, by the by, has nothing to do with the company. There's no tagline or indication of how to connect with them.

But here's the kicker. Are you ready for it?

The site is (and has been) "under construction." "Construction" is misspelled. And it's a construction company!

There is simply no excuse for a site like that in this day and age. Websites are so drag-and-drop easy that a chimp with ADHD could build one. Think about the message that such an awful site sends. The company's lazy. The company doesn't care about its image. The company won't invest a few bucks in a website that at least says something about who they are or what they do. It's simply unacceptable.

And as for the typo, well, that's a whole separate rant, but let me just say this -- I would rather see a site like this company has with a word or two spelled correctly than a deep, multi-level, interactive site riddled with poor grammar and spelling errors. This dead horse has taken quite a beating, but I'll say it again: If you can't spell, hire someone who can.

Or your site will be under consrtuction for a loooong time.

By Steve Boudreault


 
 
Sometimes a meme says it more eloquently than 250 to 500 words ever could. From all of us at Solidus, happy holidays everyone!
 
 
Solidus Editorial Solutions Thnaksgiving
We have a bit of a tradition here at Solidus. Every year just before Thanksgiving, we repost a blog we wrote titled "While You're Stuffing Yourself with Stuffing." It was about a woman with whom Emily and Emily and I used to work who would almost always close e-mails with “Thnaks.” Not “Thanks,” but “Thnaks.” It was a great post, which we would always end with a wish for a very happy and safe Thnaksgiving.

But in the years since we first posted that blog, it would seem that the typing of "thnaks" instead of "thanks" -- metathesis, for all you hardcore word nerds out there -- is not only a widespread phenomenon, it's positively commonplace. I'm not sure if there's been a spike or if more people are just owning up to it, but there's a Facebook page for Typing 'Thnaks' instead of 'Thanks' and the Urban Dictionary defines thnak as "Thank you, or at least the first part of, commonly mistyped by almost everyone on the planet when signing off an email."

It's nice to know that we weren't the only ones who were experiencing this strange and amusing quirk, but at the same time, there is a bit of a sense of loss. We had adopted thnaks as our word. We would use it intentionally in e-mails to one another. And now, knowing it belongs to the world -- and maybe always has -- it's a little strange. Like finding out your favorite book by your favorite author was ghostwritten.

Still, in all, we have a great deal for which to be thnakful, not the least of which is all the great folks out there who read our blog and enjoy our daily typo posts. To all of you, a heartfelt thnaks.

And hell, tradition is tradition, right? So to all of our friends, family, and colleagues from all of us at Solidus, we wish you a wonderful and happy Thnaksgiving.

By Steve Boudreault